OUR READERS:
Our readers are professional artists, professors, curators, art historians, writers and students — those interested in contemporary lens-based, new media and film. Our readers hold onto their magazines: they share them, keep them for reference, for interest and are collected for our artist projects, which gives them occasion time and time again to see your ad and become familiar with your name.
With the high print and production quality of the magazine (70% is full-colour), we offer our advertisers the ability to have an impact on an established readership base that is always excited to learn about the latest in lens-based or digital technology. Our copies will be picked up nation-wide and in the US on newsstands; and nationally and internationally by our subscribers. An average of 500-1000 new readers encounter our product per issue at public launches, arts festivals, conferences, international art fairs, or through direct mailing campaigns. We are read in homes, studios, public and commercial galleries, libraries, film/video production houses, cafes, and at other high profile art events.

CIRCULATION STATS – As of April 2008

• Circulation: 800
• Newsstand: 250
• Approximately 7500 readers per year *
• Subscriptions–Individual and Institution:
• Canada 58.8%
• USA 37.1%
• INT 4.0%
• Subscriptions–Canada: 48% west of ONT 52% east of MB

DEMOGRAPHICS:

• 42.2% male 57.78%female
• 55.5 % are aged 24 to 54; 44.4% are aged 55-64
• 93.3% have a university education
• 62.2% hold postgraduate degrees
• 75.5% live in an urban setting
• 55.5% earn $25K – $75K annually; 26.6% earn $75 – $124K annually
• Content
• 97.2% of readers have had some gallery experience (62.2% as artists and 35.5% as
• purchasers from galleries)
• 62% have a specific interest in photographic and digital art
• 80% expressed reading as a hobby

READER INVOLVMENT:

• 88% of our readership uses BlackFlash to stay informed about contemporary art
• 70% feel the magazine achieves a quality balance regionally and nationally
• 80% of our subscribers supported an increase in sub rates
• *76% of all BlackFlash copies are read by an average of 3 people per issue
• 85% save their copies for future reference
• 98% are internet saavy

ABOUT:
BlackFlash Magazine is about photography and new media in art. We present critical opinions and ideas about contemporary art from across Canada, the United States and beyond. The magazine includes profiles, interviews, reviews, feature articles, and artist projects from both emerging and established artists, writers, and curators. We have just celebrated our 26th year of publication and is one of the longest running art magazines in Canada.

BlackFlash nourishes innovation in photography and electronic art production,
promotes energetic debate and showcases diverse voices and communities (local, regional, national and international.) emerging and established artists and writers. BlackFlash is published in Saskatoon, SK., and is an internationally recognized resource and authority on Canadian and International contemporary art.

BlackFlash has become a valuable site for artistic production—exemplified by our much acclaimed artist and curatorial projects, such as perforating the entire magazine to produce the bookwork by Jeremy Borsos in vol 19.1, using the 3D glasses for the storyboard narrative artwork by Doug Buis, and our DVD sound projects (vol. 24.2) to challenge the very architecture of the magazine while expanding the notions of artist projects.

Winner of best cover in Western Canada, Magazine of the Year (SK) 9 years in a row (2001 – 2009) and three awards from applied arts magazine for innovative contemporary design of a magazine. Join in with our success and use BlackFlash as part of your promotional strategy.

With our subscriber base quadrupling over the past five years and with that a 52% – 48% split between eastern and western subscribers, we are a truly Canadian national arts magazine.

For all enquiries:
Tel. 306.374.5110
marketing[at]blackflash.ca
PO Box 7381, Stn Main
Saskatoon, SK S7K 4J3